Monthly Creative Challenge Initiative
I launched a monthly creative challenge initiative aimed at driving customer engagement and product adoption, as well as contributing to brand and content social strategy. preview a few of the challenges below.
A promo video i made announcing the black history month creative challenge
Black history month creative challenge
This challenge, invites users to create a video biography examining the life and work of an influential figure from the Black diaspora, such as a famous scientist, author, artist, or other historical figure.
A promo video I made announcing the Earth Month creative challenge
Earth month creative challenge
This challenge, designed to help teachers and students celebrate Earth Month, invites users to create a science advocacy video to help save the environment.
An example video biography I created. View the full video Here.
Content Creation
For each challenge, I create a prompt, example video, tutorial video, activity and template. I publish the activity and template to in-product curriculum and template libraries.
Impact on User Engagement and Adoption
The first creative challenge immediately tripled traffic to the assignment ideas library, wevideo's in-product curriculum library.
Creative Goal
I aimed to push what WeVideo is capable of in order to demonstrate the product's capabilities and inspire user creativity.
A view of the timeline for the video below
An animation i created in WeVideo
Ambassador Program and Educator Community
In addition, I re-launched and led WeVideo's ambassador community and broader educator community engagement strategy. As part of this program, I planned and facilitated quarterly ambassador meetings, designed UGC content, co-facilitated webinars with guest educators, managed community engagement platforms and communications, and administered our company YouTube channel.